I am a

I’m a designer with a successful track record in a variety of businesses and industries. My process includes full understanding of both user and business needs. I make a habit to use empathy and curiosity — major ingredients for creating products and experiences that make sense and boost success. I'm based in The Netherlands.


I’ve worked in startups and huge international companies, being the lone designer or as part of multidisciplinary design teams. I’ve experience managing small design teams, running design and development sprints when a scrum master was needed and I’ve stepped up when a product manager was needed in more than one occasion.

My experience is quite diverse: I've helped create an online bank from scratch, been part of a team building a loyalty app for one of the UK’s biggest and most renowned family of brands, simplified the ordering process for personalised dog food, and been part of the team that launched apps and platforms for GPS tracked sports activity at one of the world’s biggest navigation companies.

My design decisions are informed by data and user research. A healthy balance between user and business needs is of utmost importance to me. I'm by nature a curious person, and my varied interests and geeky side come quite handy when immersing myself in user research, understanding the business and analysing data.

I’m not shy to try new things: I'm deepening my knowledge of Accessibility and Equitable Design as well as continue to learn more about Data Analysis.


Senior UX Designer

05-2021 - Current

Turnitin. Amsterdam, the Netherlands
  • Lead designer of multiple work-tracks
  • Research and Design for different web applications, software and mobile apps
  • I facilitate workshops, conduct research and lead design intiatives
  • Mentor junior designers and I'm a UX advocate

Lead UX/UI Designer

10.2017 - 10.2018

FashionTrade. Amsterdam, the Netherlands
  • Heading the design team
  • UX/UI Design of web platform and mobile apps
  • Working closely with Product Owner to define user and business requirements
  • Design of Corporate Identity and Visual Design guidelines

Product Designer

03.2017 - 06.2018

Virgin. London, UK
  • Part of the team working on Virgin Red, mobile app
  • Qualitative and Quantitative research
  • Ideation and Definition of user and business requirements
  • Part of a small multidisciplinary and remote team

Senior Product Designer

01.2016 - 12.2016

Urban Massage. London, UK
  • UX/UI Design of web platform and mobile apps
  • Design of Corporate Identity and Visual Design guidelines
  • Heading the design team
  • Defining user and business requirements

Senior Digital Designer

06.2015 - 12.2015

Tails.com. Richmond, UK
  • Heasing UX Research
  • Redesigning and improving for increased conversion
  • Defining user and business requirements
  • Creating and maintaining Design System

Lead Product Designer

12.2014 - 04.2015

Monese. London, UK
  • Lead Visual and Product Designer
  • Design of Corporate Identity and Visual Design guidelines
  • Part of a small multidisciplinary and remote team

Web Design Art Director

10.2011 - 12.2014

TomTom. Amsterdam, The Netherlands
  • Art Direction/ Visual Design of TomTom's complete online presence
  • Creating Visual Design guidelines
  • Mentoring junior designers and liasing with external agencies and freelancers

Various Design work

12.2005 - 10-2011

Various design work
  • Online Designer @ Mexx
  • Graphic Designer @ Upper Deck
  • Graphic Designer @ Foot Locker

Volunteer Work

Dierenambulance Den Haag

Since January 2021

Design and Data
  • setting up and tracking Google Analytics and Google Ads
  • Creating reports based on tracked data with Google Data Studio
  • Graphic and Web design




Udemy Online Course

BA Translation and Interpreting


University of Chile

Areas of Expertise

Design Disciplines

Product Design
UX Design
UI Design
Brand & Corporate Identity
Art Direction





Adobe XD

UX Tools



Data Analysis

Google Analytics
Google Data Studio
Firebase (as Fabric.io)




I'm currently based in The Netherlands. You can contact me via the below methods.